If you haven’t started a YouTube channel because you’re challenged by what it entails, don’t be. This is the only resource you’ll need to realise your video creator ambitions.
To get your YouTube channel off to a good start, you’ll need to know a few things – 20 to be exact.
1. Start Your YouTube Channel Right Now
What do you think? Thousands of people are planning on starting a YouTube channel right now. My advice to you is to start now, whether you’re ready or not. Every day you pause, thousands of creators launch a YouTube channel and claim your potential audience. That is not what you want.
It’s okay to be scared, but don’t let it prevent you from acting. Today, record whatever you want. It makes no difference if it doesn’t end up on YouTube. You must gain experience in front of and behind the camera, as well as with your editing software. You should also confirm whether or not you enjoy making videos in the first place. That realisation comes only after you begin.
2. Learn How YouTube Works
The first video you make will almost certainly be a flop. But, hey, at the very least, you made a video! You took the first step, and in six months you’ll look back and think, “Wow, that was terrible.” And hopefully, you can point to a more recent video that is far preferable.
However, as your abilities develop, don’t forget to learn how YouTube works. There are numerous ways to improve your videos, identify competitors to study, and track your progress.
To start, learn the YouTube basics:
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The last thing you want to do is create a fantastic video while knowing nothing about how YouTube works. The links above should provide you with a good starting point!
3. Develop a Strategy You Will Actually Follow
Getting hands-on YouTube experience is beneficial. You’ll also need a winning strategy to get started growing your channel.
Give answers to the following questions before start a youtube channel:
What do you hope to achieve with your YouTube channel? Answer this from the perspective of a viewer. Determine what they will gain from your content and provide that value as frequently as possible.
What is the target audience of your primary audience? Consider age, gender, and other demographics. Also, what do you think your target audience is interested in? You must understand who will watch your videos and what they enjoy.
Why should people care watch about your content? Consider this: there are millions of channels available. How are you going to set your content apart from everyone else’s? You must challenge the status quo rather than accept it.
How will you distribute this information? Will you post on a daily, weekly, or biweekly basis? What time of day will you release videos? To answer these questions, consider when and how often your target audience is likely to watch YouTube. A college student’s schedule and habits are very different from those of a stay-at-home mom.
4. Find Your Niche and Build the Hell Out of It
If you’re a regular viewer of our YouTube channel, you’ll understand this one. Niche down. Let me give you a quick example. Too many topics would be covered if you created a channel with videos on beauty, travel, and vlogging.
Remove all of the “ands.” Because you need to appeal to a specific audience, your channel should focus on one topic at a time.
Once your channel has grown and you have thousands of subscribers who adore you, you can take them wherever you want. However, at first, viewers are only interested in the content. They are not interested in you. It’s a difficult lesson to learn, but it’s critical when you’re just starting out.
5. Confirm Your Value Proposition
Once you’ve answered all of the above questions, package it all up in a nice little package called your value proposition. This is your one-minute elevator pitch. In six words or less, tell your audience who you are and why they should watch your videos.
Our value proposition, for example, is “educating your YouTube journey.” That phrase explains who should subscribe to us (YouTubers, video creators) and why ( learning how to grow a channel). We were able to accomplish this in four words. It’s now your turn.
6. Invest In the Right Audio Equipment
One of the first questions you may have when starting a YouTube channel is, “Which video equipment do I need?” We believe that your first real investment should be in audio.
This is why. Bad audio is far more distracting than bad video, and onboard microphones are generally disliked. So, if possible, invest in a dedicated microphone for your camera. You can’t go wrong with a Blue Yeti if you’re recording from a computer.
7. Create a Formula With Template Videos
Structure is required for videos. Consider how you will create a show formula that will serve as a template for all of your videos for your next project. Every video requires a strong hook, teaser, or introduction to entice viewers. You’ll eventually introduce yourself to everyone who is new to your channel. You’ll also need a call to action to encourage people to subscribe, as well as the main part of your video, which should provide tips or entertainment.
It will take time to structure your show formula, and it will evolve over the course of your YouTube journey. When you’re watching your favourite YouTubers, keep an eye out for this. Even if they appear rough and random, there is always structure and storey behind each video, which is why you watch them.
8. Learn to LOVE YouTube Analytics
Some people are obsessed with statistics. Others despise them. Whatever side of the debate you’re on, YouTube analytics are extremely useful.
The click-through rate is one of the most important metrics to monitor.
This indicates how appealing your titles are and how clickable your thumbnails are. As you test, keep an eye on the click-through rate for your entire channel as well as individual videos. Each creator’s rate varies, so set your own standard to meet and exceed. You can do so by looking at your current click-through rate, which could be two, four, six, or eight percent. This year, try to improve it by two to three percent. It will attract a large number of people’s attention.
Watch Time is the other metric. In general, the more Watch Time you have, the more YouTube will promote your content. However, just because you make shorter videos doesn’t mean you can’t make longer ones. Your target audience may be resistant to the change.
Read more to how to increase watch time –internal links
What I’ll say is, make the most of your watch time. Examining the audience retention of your video. In terms of whether people are still watching it, how does it compare to similar videos? Make an effort to improve this metric. Having said that, if your average view duration is 60%, 70%, or 80%, you’re doing extremely well.
9. Verify Your YouTube Channel
Have you checked to see if your YouTube account has been verified? This will grant you access to the most important tool on YouTube: custom thumbnails. We’ve got a video showing you how to do it down below.
Video url to how to verify youtube channel
10. Create an Interesting YouTube Channel Banner
Finally, make a channel banner that reinforces your value proposition. I’m going to rip out my hair if I see another generic cityscape or rolling hills in a channel banner!
Basic Equipment to Start a YouTube Channel
Because YouTube has become a competitive space market, you must put in more effort to produce visually appealing videos if you want to succeed as a beginner.
It will not only help you gain a large number of views, but also a large number of subscribers. Having unique and great content is not a guarantee of success; if you do not focus on producing a visually compelling video, you will fail.
For their video production, the majority of youtubers hire professional camera operators and video editors or use a variety of high-end equipment.
So, if you are just getting started or want to improve what you already have, but with a basic set-up as the key, you don’t need to go that far. The most important factor to consider is purchasing high-quality equipment. Remember that no amount of SEO or good content can compensate for a low-quality video.
As a result of the intense competition, no one will have time for poor sound, lighting, or editing. They say that time is money, so there’s no point in watching video after video if it’s not working. Equipment is costly, as is your time.
Here are the following important equipments before starting youtube channel:
- Tripod or Gimbal Stabilizer
- Video Editing Software
The camera is obviously the most important piece of equipment to have. But, before you go out and buy the most expensive DSLR, keep in mind that you can use pretty much anything that can record high-quality (at least 1080p) video .
If you’re just starting out, quality camcorders or webcams will suffice, but DSLRs and mirrorless cameras are a good investment for when you’re ready to upgrade. Remember that the type of camera you should buy is heavily influenced by the type of YouTube content you want to create. You can select any of the cameras listed below.
Camcorders are obviously an excellent choice for creating YouTube content because they are specifically designed to record videos. Furthermore, modern camcorders are compact, lightweight, reasonably priced, and designed to handle almost any shooting situation—you can use them to film a video at home or for on-the-go vlogging.
The Sony HDRCX405 Camcorder () is an excellent choice if you want a low-cost full-HD camera with image stabilisation to reduce shaking and blurring when shooting handheld. It can record high-quality 1080p videos at 60 frames per second and comes with a Carl Zeiss zoom lens with 27x true optical zoom for lossless magnification and overall video quality. Uploading videos will also be a breeze, as this camcorder records in MP4 format, allowing you to instantly upload them to the web.
Webcams are the best option for those looking for a low-cost, plug-and-play video camera, particularly those who need to record in front of their computers, such as gaming YouTubers. Webcams, which can be directly connected to your computer, also make live streaming easier.
The Logitech C920 HD Pro () is a good webcam for making YouTube videos because it has full HD 1080p and 720p video recording capabilities. It is also ideal for those who want to record while playing computer games, as the C920 encodes videos using its own processor rather than relying heavily on (and slowing down) your computer power. If you also require something that can pan and tilt, this Logitech webcam will suffice.
C. Action Camera/Go-Pro
Action cameras are the smallest and most versatile type of camera. They are ideal for daring photographers and videographers who want to capture first-person POVs of their travels or extreme sports adventures. Despite their small size, many action cameras today can produce the highest quality videos possible, which is why many YouTubers use them for the video quality and durability that they provide.
GoPro is arguably the best and most trusted action camera brand, and we highly recommend one of their most recent products, the GoPro Hero6 (). If you’re unfamiliar with this popular camera, it can record 4K videos at 60 frames per second, has a touchscreen display, integrated voice control, and is waterproof (up to 10 metres underwater). It even has an image stabilisation system and performs better in low-light situations than its predecessors, so you’ll have a better chance of capturing high-quality videos every time.
D. Mirrorless Camera
Because of their ability to shoot like a DSLR but with a significantly lighter and smaller body, mirrorless cameras have become the most popular type of camera for both video creators and photographers. While you can certainly use these to record videos at home, they’re also ideal for vlogging while walking or moving around.
There are many great mirrorless cameras on the market, but the Panasonic Lumix GH4 () is the clear choice if you need something more geared toward video capture. This mirrorless camera is designed to capture stunning images as well as Cinema 4K videos. It also has image stabilisation, a flip-out screen, and real-time output with HDMI for viewing your footage on an external monitor while filming.
DSLR cameras are popular among YouTubers due to their high-quality results. Their adaptability in low-light situations and polished video recording quality are just two of the many reasons they are an excellent choice for creating YouTube content. DSLRs are expensive, but they are well worth the investment if you intend to take videography (and photography) seriously.
The Canon EOS Rebel T5i is our recommended DSLR camera for making YouTube videos (). One good reason is that it is appropriate for both new and experienced YouTube content creators. It can record 1080p videos, has a touch-screen display, and supports Movie Servo for continuous focus tracking, which keeps you in focus even when you move around in front of the camera.
Plus it is affordable.
2. External Microphone
Keep in mind that your audio should complement your video. Even if you record high-quality cinema 4K footage, you’ll struggle to keep your viewers interested if the audio is poor. Built-in laptop or camera microphones typically have poor audio quality because they are unable to effectively record or eliminate ambient sounds, so a good microphone is the next most important tool to have when making YouTube videos.
But, before you go out and buy one, try to learn more about the various types of microphones to ensure that you get the best one for your needs.
A. USB Microphones
USB microphones have gone from being completely unknown to being one of the go-to options for YouTubers. These microphones have earned their place due to their ease of use and sound quality, as well as their versatility and affordability.
The Logitech ClearChat H390 () is an excellent microphone headset for YouTube video production because it is simple to use and produces clear, crisp audio. As a USB mic-headset, it allows you to begin recording as soon as you plug it into your computer. It also has a noise cancelling feature that reduces unwanted noise in your audio.
B. Condenser Microphone
The Audio-Technica AT2020USB Plus is another excellent USB microphone (). This condenser microphone does not require a pre-amp and features a built-in headphone jack with volume control for self-monitoring. It also has a mix control so you can blend your microphone audio with pre-recorded audio. The AT2020USB Plus, like many high-quality condenser microphones, has an extended frequency response that makes it ideal for recording vocals for podcasting and home recording.
C. Shotgun Microphones
Shotgun microphones are a popular and high-quality option for recording video with a small, professional camera. They’re already equipped with shock mounts, which help reduce noise caused by mechanical vibrations around the mic. Another key feature is its ability to focus on capturing clear sounds and vocals directly in front of it, so it doesn’t pick up a lot of ambient sounds on the sides and behind the mic even when recording outdoors.
We recommend the Rode Microphones VideoMic Pro R (), which is a convenient version that’s ideal for your DSLR, mirrorless camera, or camcorder. It has a super-cardioid polar pattern system and can run for up to 70 hours on 9V batteries.
D. Lapel Microphone
A lavalier mic, also known as a lapel mic, is wireless and can be discreetly clipped onto your clothes or belt. It comes as a set with the transmitter, to which the lapel is connected, and the receiver, which can pick up the signal from the transmitter even from great distances.
The highly versatile RODELink Digital Wireless System () is a good option because it has a 3/8-inch thread for mounting on tripods and stands, a standard shoe mount for cameras, and a clip for belts and clothing. Even from a hundred metres away, it can select the best signal to deliver audio that is as reliable as cabled connections.
3. Tripod or Gimbal Stabilizer
Unsteady footage is a no-no in professional video production because it can distract or dizzy your viewers. Tripods and gimbal stabilisers are excellent tools for making your photos and videos more stable. You can use either of them to improve the production value of your YouTube videos, depending on how you plan to record them.
In most cases, a tripod is the less expensive option. Many of them don’t cost more than $100 and can still perform excellently, depending on the weight of your camera setup. However, it is still advisable to invest in a more durable, dependable tripod to ensure the safety of your camera equipment.
The iKan E-Image EG01A2 () is an excellent low-cost tripod that can support most DSLRs and camcorders. It can hold up to 11 pounds and can extend its legs more than 5 feet, allowing you to shoot from extraordinary vantage points. It’s also very handy and compact—it collapses to 33 inches and weighs only 10 pounds, making it easy to pack and carry when you’re on the go.
Handheld shooting will result in shaky and jarring videos, no matter how steadily you hold the camera. Gimbals are specialised stabilisers that use motors or weights to carefully balance your camera and smooth out your videos, even if you make large and sudden movements on purpose. This is especially useful for YouTubers who use lightweight cameras like GoPros and are constantly on the move.
If you’re going to use lightweight mirrorless and action cameras, the iKan FLY X3-Plus Gimbal Stabilizer () is ideal. It has a 3-axis stabiliser system with brushless motors to smooth out your camera movements and a battery life of up to 5 hours. It’s a great investment for a motorised gimbal that’s well worth the money.
If you’re primarily recording indoors or in dimly lit areas, you’ll need lighting equipment. Even if you’re shooting in an area with plenty of natural light, lighting equipment can change the mood and even out the brightness of your setup. The lighting equipment that you can use to record your YouTube videos is listed below.
Softboxes can mimic the natural, soft lighting that comes from a window. This is because the white diffusion panel diffuses and reduces the intensity of harsh, direct light. This type of lighting equipment is ideal if you want to add lighting to a scene or subject without casting harsh shadows.
The Flashpoint SoftBox (, for example, comes with a 70W fluorescent light unit and an AC plug, so you can plug it in and start using it right away. The kit is suitable for indoor subject interviews and can be used with camcorders and digital cameras.
Umbrella lights are a low-cost, portable solution for video producers who require soft lighting. Umbrellas produce more controlled lighting than softboxes because the light is reflected from the umbrella’s silver interior layer. It does not have a diffusing sheet, but it can cover a large area. They’re great for backdrops and on-location photography.
We recommend the Westcott 7-Foot Parabolic Umbrella and the Flashpoint Streaklight Umbrella Reflector Kit. which will provide you with everything you need to shoot with better lighting both indoors and outdoors. The 7mm tapered umbrella shaft tip is made of strong 16 fibreglass ribs and can be easily adjusted to provide flattering lighting. It also has a small carry case made of bulky nylon and a shoulder strap for storage.
Ring lights are popular among vloggers. When its ring shape emits light all around a subject, it eliminates shadows from all angles, making anyone look more appealing in front of the camera. This is why beauty and makeup vloggers frequently use this type of lighting equipment because it can beautifully light up the face and eliminate shadows that tend to highlight blemishes.
The Flashpoint 19 Kit is our pick for a ring light This fluorescent ring light uses 80W of power and does not produce excessive heat, allowing you to position it closer to the subject. Its 19-inch diameter construction is also very light and portable. If you’re making videos that require close-ups of people’s faces, the Flashpoint 19 is an excellent choice.
5. Video Editing Software
After you’ve acquired all of the necessary hardware, you’ll need to find a good video editing software for post-production. YouTube has its own video editor, but having your own software gives you more freedom to customise your video to your liking.
Adobe Premiere Elements 2021 () is a popular choice among videographers. Coming from the top industry leader in video editing software programmes, it guarantees very usable tools and a wide range of editing options (such as video trimming, freeze frames, bounce-back effects, animations, and more) so you can turn your material into professional-quality videos that your viewers will love—and possibly subscribe to your YouTube channel for.