When you consider that video is the most popular content across all social media platforms, it only makes sense to concentrate on creating the best, most optimised YouTube videos possible. You can then share them on your social networks to increase your followers and reach. However, with over 2 billion users on the platform, getting your videos discovered can be difficult.
This is where YouTube optimization tools come in handy.
You’ll find all of the tools you need to make great videos, find the right keywords and tags, see what your competitors are up to, and track the performance of your YouTube channel right here.
Manage Your YouTube Channel
A successful YouTube channel necessitates more than just uploading videos. You should also monitor the performance of your videos to ensure that you aren’t wasting time and money on content that isn’t performing well. In this section, you’ll find YouTube optimization tools to help you understand how your channel is performing so you can take corrective action or share content that’s performing well on your other social networks.
1 . TubeBuddy
TubeBuddy is a browser extension that provides a plethora of options for effectively managing your YouTube channel. It contains tools for productivity, video SEO, data and research, promotion, and bulk processing. TubeBuddy allows you to create and schedule YouTube videos, use saved responses for easy content moderation, and create end-screen templates, among other features.
2. YouTube Analytics
YouTube’s analytics tool is one of the best for determining where your channel is succeeding and where it is failing. You can use it to learn more about your audience and the content that appeals to them, increasing the number of views on your YouTube videos and keeping them engaged. You’ll also be able to see how long your videos have been watched (a signal in YouTube’s search algorithm) and how your following is growing.
VidIQ is a browser extension that displays the statistics you need to monitor your YouTube performance. You can also add competitor channels to compare them to your own, as well as set up email alerts to find trending topics. There’s even a Facebook Syndication feature that allows you to instantly share your video across social media platforms.
Identify Your Best Keywords
Descriptions and titles are critical pieces of information for YouTube users. Users are better equipped to decide if your video is right for them if you include the right keywords in the descriptions and titles of your YouTube videos. This section contains YouTube optimization tools that can assist you in determining the keywords that will get your videos ranked and viewed.
4. YouTube Autosuggest
If you’ve ever searched for a video on YouTube, you’ll notice that as soon as you start typing, YouTube begins suggesting keywords and phrases to help you along:
This is a fantastic tool for users, but it’s also a fantastic tool for creators. Similar to Google Trends, you can enter your keyword or topic into the YouTube search field and use the autosuggest results to find keywords to include in your video description, tags, and title.
5. Google Keyword Planner
Google provides a plethora of free tools for content creators to use in order to find the perfect keywords to include in their content. This tool is an excellent resource. Google Keyword Planner can be accessed from your Google Ads dashboard (you do not need to run ads to use it). It will assist you in determining the most valuable keywords for Google searches, which you can then incorporate into your YouTube descriptions and titles.
6. Keyword Tool (Keywordtool.io)
Keyword Tool is a freemium tool that allows you to find topics that your viewers may be interested in based on what they are likely to search for. Simply enter a broad keyword or topic, and Keyword Tool will provide suggestions in the form of questions, prepositions, and even hashtags. The paid version costs $69 per month and includes access to search volumes, cost-per-click data, competition data, and trends.
7. Rank Tracker
Another freemium keyword research tool is Rank Tracker. It allows you to pull keywords from YouTube’s suggestions and view search volume, competition, expected visits, and other information. Rank Tracker is excellent for locating keywords that will put your videos in contention for the coveted featured snippet position, which places you at the top of search results. The paid version begins at $72 per year.
8. Ahrefs Keywords Explorer
Ahrefs Keywords Explorer has one of the most comprehensive collections of YouTube keywords. You can search for your keyword and get local and global search volume, clicks, click percentage, and clickstream data to see how many people search for a specific term on YouTube each month. There are also keyword ideas reports that can provide you with some excellent keyword or topic suggestions.
Kparser is another easy-to-use paid keyword research tool that focuses on long-tail keywords. You can add keywords before and after your target keyword (similar to Keyword.io) but Kparser lets you choose the parsing depth.
RapidTags is a free tool that generates tags for YouTube in a matter of seconds. For different locations, you can use a language filter. Simply type your target keyword into the search box to get a list of tags to use on your YouTube videos.
TagsYouTube, like RapidTags, allows you to enter your target keyword to get a list of related tags to add to your YouTube content. This tool also includes a thumbnail generator, an advanced title, and a description.
Find Out What Your Competitors Are Doing
Investigating your competitors on YouTube is a great way to improve your own video marketing strategies and get ideas for new content. This section contains YouTube optimization tools that will assist you in getting a leg up on your competition.
By clicking show more under the video description, you can see the video tags for any video using the free TagsForYouTube Chrome extension. This is a great way to discover which tags your competitors are using in their videos so that you can use them as well.
Keep Your Comments Clean
It is critical to moderate your YouTube comments. Not only do comments influence YouTube’s algorithm, but keeping your comments clean helps to ensure that the information your audience receives is accurate and boosts your brand’s reputation and credibility. Here you’ll find YouTube optimization tools to help you keep your comment sections secure.
13. YouTube’s Comment Moderation
The built-in comment moderation tool on YouTube allows you to customise settings to automatically filter out inappropriate comments. You can add specific users to automatically approve their comments, enter a list of words to block, and block messages that include hashtags and URLs.
14. Google Trends
Google Trends is an easy-to-use tool for locating great video topics. Simply enter your general topic or keyword, followed by YouTube Search. You can then select a location, category, and time period to get the most relevant results.